Introducing
Our Core Varsity Jacket
A classic varsity silhouette reimagined with bold chenille patches, contrasting leather sleeves, and a timeless navy body.
Fresh For The Season
A collection of essentials reimagined with premium construction and bold detail.
New Arrivals
Welcome To Detroit
Timeless Essentials Shaped By Detroit's Style
NEWD embodies a multi-faceted lifestyle: root-level Detroit pride, thoughtful construction, and collaborations that reflect the city’s dynamic voice.